I think we can all agree that distracted driving is a deadly behavior. Federal estimates suggest that distraction contributes to 16% of all fatal crashes, leading to around 5,000 deaths every year.
A recent study revealed that distraction “latency” lasts an average of 27 seconds, meaning that, even after drivers put down the phone or stop fiddling with the navigation system, drivers aren’t fully engaged with the driving task.
This powerful PSA by AT&T, entitled “The Unseen,” puts an unexpected twist on the distracted driving videos we’re accustomed to seeing.
The ad features a doting dad who drives his teenage daughter and her friends to the local pool. Meanwhile, his wife continues to frantically call him. When he finally pulls over to answer the phone, she tells him that their dog is missing. What follows shows how life can change in the blink of an eye – and it’s enough to give you chills.
Take a look at the clip below to see what happens when the father’s wife calls him one last time.
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