With the amount of guys growing their beards out lately, it’s likely most of us have forgotten what they look like with a clean shave. But you probably wouldn’t expect that they would look so different without their facial fuzz, that even their family members have a hard time recognising them.

For this Israeli father, however, this was the exact situation after unknowingly bumping into his newly-shaved son, Amit, 44, posing as a customer in the store he owns in Tel-Avid.

Amit hasn’t shaved in 14 years. His family’s reaction to seeing his new face for the first time was captured in a heartwarming video that has gone viral. According to the caption, the 3-minute film titled ‘My New Face’ was produced by Israeli agency BBR Saatchi & Saatchi for Super-Pharm’s line of Life M6 razor blades.

Watch the video below, and please pass it on!

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